POPULOUS

AW/24
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FIESTA

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FLORENCE

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SUMMER DREAM

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Dolce vita

The sweet life.......

ASHICO

ASHICO is a fun and quirky homegrown fashion label. Born out of love for fashion our clothes are an alternative to high street brands. We design clothes that keep you on trend and make you look effortlessly chic.

AS SEEN ON

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Arushi Mehra In Layla Dress
Rs. 6,650
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Arushi Mehra In Amalfi Dress
Rs. 6,290
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Mehak Bakshi In Cecelia Dress (Powder Pink)
Rs. 6,990
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Mehak Bakshi In Coral Camille Set
Rs. 5,990
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Mehak Bakshi In Amalfi Dress
Rs. 6,290
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54 products

NEW IN: POPULOUS AW/24

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Pixie Dress (Black)
Rs. 6,990
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Pixie Naomi Set
Rs. 6,400
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Pixie Dress (Blue)
Rs. 7,400
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Pixie Midi Dress (White)
Rs. 7,900
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Pixie Shirt Dress (Red)
Rs. 7,200
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55 products

Dresses

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Flapper Dress (Black)
Rs. 7,450
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Flapper Dress (Beige)
Rs. 7,450
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Populous Dress (Blue)
Rs. 7,200
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Populous Dress (Beige)
Rs. 7,200
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Pixie Dress (Black)
Rs. 6,990
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141 products

Co-ord sets

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Face Top (Green)
Rs. 6,900
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Face Set (Green)
Rs. 9,900
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Face Top (Black)
Rs. 6,900
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Pixie Shirt (Black)
Rs. 6,900
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Pixie Shirt (White)
Rs. 6,900
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105 products

Tops & Blouses

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Senorita Sequence Top
Rs. 6,900
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Luxe Embroidered Waistcoat
Rs. 14,000
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Eclipse Top (Black)
Rs. 7,900
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Pixie Shirt (Red)
Rs. 6,900
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Pixie Shirt (Black)
Rs. 6,900
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134 products

Cotton edit

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Daphne Dress
Rs. 5,990
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Monroe Rosa Dress
Rs. 6,200
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Monroe Rosa Dress (Sky Blue)
Rs. 6,200
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Monroe Rosa Mini Dress (Red)
Rs. 5,800
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Vienna Dress (Pink)
Rs. 6,400
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105 products

ASHICO LUXE

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Fiesta Fringe Top
Rs. 4,990
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Fiesta Skirt
Rs. 7,990
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Fiesta Blouse
Rs. 6,990
Sale
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Fiesta Shirt
Rs. 6,250 Rs. 5,800 Save 7%
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Fiesta Pants
Rs. 4,800
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34 products

FLORENCE

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Florence Midi Dress (Wine)
Rs. 7,990
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Florence Midi Dress (Lavender)
Rs. 7,990
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Florence Tee
Rs. 5,300
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Florence Dress (Red)
Rs. 6,990
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Florence Shirt Dress (Neon)
Rs. 6,750
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30 products

SUMMER DREAM

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Celeste Dress
Rs. 6,950
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Blossom Gilded Dress
Rs. 6,750
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Layla Dress (Black)
Rs. 6,450
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Layla Dress
Rs. 6,650
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Athena Fringe Dress
Rs. 11,750
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46 products

Dolce vita

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Madison Dress
Rs. 4,400
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Lagoona Dress
Rs. 5,950
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Lola Dress
Rs. 5,400
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Candy Mini Dress
Rs. 4,400
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Flair Dress (Orange)
Rs. 4,500
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44 products

NEW ARRIVALS: SS/24

NEW: SILVER EMBELLISHED EDIT

Meticulously crafted hand stitched silver rhinestone detailing. The spellbinding shimmer is sure to turn heads where ever you go.

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NEW: COTTON EDIT

What's summer without a good cotton number?  From that perfect vacay look to that casual summer day out, we've got you covered.

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NEW: GOLD METALLIC EDIT

Metallic gold and silver taking centre stage. Step into the limelight, from your festive to party needs, we've got you covered.

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