Our story
ASHICO was established in 2020, its a fun and quiry homegrown womenswear fashion label based out of New Delhi . Born out of love for fashion our clothes are an alternative to high street brands.
We love to play with colors, prints, patterns and textures. At ASHICO we aim to achieve excellence by using the finest quality of fabrics and materials. Our collection is artfully designed keeping functionality in mind.
SUSTAINABILITY
Sustainability is an integral part of our brand. All our pieces are handmade thereby ensuring optimum utilization of resources to minimize production waste.
Sustainability comes from the material used and making the most of the pieces that we already have in our wardrobes, thereby creating less waste and making clothes we already have last longer. We strive to create versatile pieces that can be paired with almost anything and creating a plethora of options within the same pieces.
Sustainability comes from the material used and making the most of the pieces that we already have in our wardrobes, thereby creating less waste and making clothes we already have last longer. We strive to create versatile pieces that can be paired with almost anything and creating a plethora of options within the same pieces.
Our collection of white shirts is 100% sustainable made from organic cotton and will be the most versatile piece of clothing in your wardrobe
Even our packaging is recyclable and completely plastic free.